Marketing Officer

As a Marketing Officer, you will promote services, campaigns, and opportunities to help people take action and make informed choices. You will use creativity, audience insight, and digital tools to reach the right people, increase awareness, and encourage engagement.

Marketing Officer is also known as Digital Marketing Executive, Marketing Assistant, Online Marketing Officer, Communications Officer, Communications and Marketing Officer..

Role Characteristics

Plan and deliver marketing campaigns to promote services, events, initiatives, and opportunities
Research target audiences and use what you learn to create effective marketing activities
Manage the reputation of the organisation, including by handling the media and dealing with enquiries
Develop links with local organisations
Produce promotional content, advertisements, and digital marketing materials
Brief other health and care organisations on developments, plans and incidents

Skills

Attention to detail
Collaboration
Communication
Creative thinking
Working with groups
Planning

Day in the life

Watch this video to find out more about being a Communications Officer.

Routes into this role

Here are some example routes that can lead into this role.

Volunteering or work experience

GCSEs

BTEC, T-Level or A-Levels

Undergraduate degree

Foundation degree

Degree apprenticeship

How to become

To become a Marketing Officer, you will typically need a degree in Marketing, Business, Communications, Public Relations, Digital Marketing, or a related subject. There are many ways to access university level education and you can explore lots of current opportunities in the section below.

You might:

Study A Levels, BTECs, or T Levels. Useful subjects might include Business, Media Studies, English, or Psychology. Explore some current opportunities below.
Complete an Access to Higher Education course, a college course designed for adults who want to access higher education but do not have the traditional requirements like A Levels.
Complete a Foundation Year, a year-long university course designed to prepare you for studying Marketing, Business, Communications, or Digital Media if you do not have the required qualifications or grades to go straight into a degree.

You will then be ready to study at university level. This can include:

Studying an undergraduate degree in Marketing, Digital Marketing, Business Management, Public Relations, or Advertising.
Complete a Degree Apprenticeship and gain experience in the workplace while also studying a degree-level qualification.

Alongside education, you may also want to build some relevant work or voluntary experience in social media, content creation, events, customer service, or fundraising. You might also think about developing your communication, creativity, organisation, copywriting, digital, and project management skills.

Where can this role lead

From your role as a Marketing Officer, you could specialise in promoting health and wellbeing initiatives by moving into roles such as Health Trainer or Community Champions, using your skills in audience engagement, behaviour change, and campaign delivery. You could also focus on community outreach and engagement as a Community Development Support Worker.

Your communication, planning, and relationship-building skills would also translate well into sideways moves such as Communications Officer, Care Navigator, Employment Advisor, or Social Prescriber, where connecting people with information, opportunities, and support is a key part of the role.

Progression might look like moving into leadership positions such as Project Manager or Head of Marketing, where you would take responsibility for larger programmes or teams.